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Thursday, October 09, 2003
Miracle shampoo to stop hair loss
By Jojie Alcantara
HERE's good news. Premature baldness is preventable.
Lauat Anti-Falling Hair Treatment Shampoo, a special formulation using two extracts namely, gugo (Entada phaseoloides) and lauat (Litsea glutinosae), was recently launched during a press conference at the top floor of Tower Inn.
These indigenous plants found in the Philippines and traditionally known for its hair cleansing and hair growing properties are proven effective in the prevention and treatment of falling hair without fear of side effects.
Lauat, a Visayan word for the plant Litsea glutinosae, also contains essential fatty acids to provide superior nourishment and stimulate rapid growth of hair follicles.
Guest speaker Dr. Rainier B. Villanueva of Rainiers Research & Development Institute, Inc., is the manufacturer of Lauat Products and a practicing neurosurgeon, medical technologist, pharmacist, formulator and inventor. He is also the former president and currently chair of the board of the chamber of Herbal Industries of the Philippines, Inc., and former national vice-president of the Filipino Inventors Society, Inc.
A recipient of multiple International awards for his herbal cosmetics formulations and inventions, his Lauat anti-falling hair treatment shampoo and anti-dandruff cream won the 27th Salon International des Invention in Geneva, Switzerland.
According to Dr. Villanueva, the common causes of baldness are frequent use of synthetic hair care products such as shampoo, conditioners, dyes, perming lotion, straightening solutions, etc.; physical, mental or emotional stress; unhygienic care of scalp and hair; and heredity. Used daily, Lauat hair treatment shampoo guarantees to stop hair loss in just 7 days, while Lauat anti-dandruff cream is to be used once or twice a week.
Lauat is already available in the USA since 1994, in Malaysia since 1997, Australia in 2001, South Korea in 1997, Qatar in 2001 and Germany since 1998. Very soon more LAUAT products will be introduced in the major retail and trade channels in Davao.
For more information, email reneur@info.com.ph, or contact its sole distributor in Mindanao, in Bernatrone Company, along Quezon Boulevard. Look for Gina Etrone at 221-2377 or 2246719.
(October 9, 2003 issue)
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