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Tuesday, December 06, 2005
Apo View bags national award for marketing
APO View Hotel was recently awarded the prestigious Philippine Marketing Excellence Award as the most outstanding hotel in Davao City.
The Philippine Marketing Excellence Awards Institute recognized the city's premier hotel with the 2005 Marketing Excellence Award for creating a strong company image by using "best marketing practices."
The award was given on the basis of market researches and surveys conducted on consumers and marketing professionals for the purpose of selecting the best companies in the field of marketing.
Marketing matrix, market dominance, market awareness, customer service orientation, likeability and customer's confidence were factors considered in the survey. Other awardees were the Asian Hospital in Alabang and Jollibee.
The award was given to The Apo View last November 14 at the Westin Philippine Plaza.
(December 6, 2005 issue)
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