Thursday, December 07, 2006 Personally shaped ForMe
EVERY woman has her own individuality, different preferences, different body shapes. This idea has inspired the brand ForMe to offer women with fashion that will suit their own figure, making them look good and feel confident.
ForMe, now open at the 2nd Level of SM City Davao, understands that women are not created equal and that each one should be able to figure her individual curves and find the best style to flatter them.
Therefore, it has identified four major body shapes of women:
Triangle for those with wide hips and narrow shoulders.
Inverted triangle for those with wide shoulders and tapered bottom.
Rectangle for those who are straight from top to bottom.
Hourglass for those who are blessed with proportioned shoulders and hips with curved waists.
Having this unique concept, ForMe is the first and only brand that enhances one's assets and hides one's flaws by combining fashion and function to suit the different body types of women.
ForMe provides women with wide array of outfits that are flattering, fashionable, and very functional for the fast female on the go. Its merchandise are in different cuts, colors, lines, patterns, details and materials fit for every woman's body shape. It gives promise to its tagline "Personally Shaped ForMe."
ForMe opened in 2004 with seven stores.
To date, it has opened 19 branches already. On November 25, it opened its 20th store at SM City Davao, 2nd level. Check out their latest Holiday collection and campaign "Love your Body. Love your shape."
