Monday, April 02, 2007 Expert cites benefits of branding program By Joy Romares-Sevilla
A NETHERLANDS-based organization reported that the Davao City Chamber of Commerce and Industry (DCCCII) branding system would not only create globally competitive micro small and medium enterprises (MSMEs) but several other benefits.
The Pum, a Netherlands-based organization that provides assistance and consultancies for the development of certain areas, reported that DCCCII’s branding system program will in fact have six further benefits in terms of obtaining business permits, getting technical assistance, marketing assistance, training, free promotion during the branding communication campaign, and recruitment incentives.
PUM senior expert Cris Antonissen said DCCCII's initiative of coming up with the branding program is based on three product issues, to wit: excellence, quality, and marketability.
DCCCII branding system was introduced to be used by accredited participants from Davao City. It is a program that will support and sustain growing awareness and acceptance for Davao products in the market place.
"The creation of the system can also be adapted and applied to an overall branding and accreditation program for all Philippine products," Antonissen said adding that the accreditation system must warrant the quality standards of the participants and their products and must inspire the local businesses to support the branding program.
