Thursday, September 20, 2007 Globe launches new logo
AFTER 17 years, Globe introduced a new brand identity, the Globe Life, which carries a promise to enrich lives through ease and relevance.
With the new brand identity, Globe will strive to create and deliver products and services that will greatly benefit customers bringing them closer to their aspirations, and connecting them with the people and events that matter most.
Globe also intends to try new things and find new ways of enriching their customers' relationships and relentlessly pursue innovation that delivers the promise of "ease and relevance" to enrich their customers lives.
Globe president and chief executive officer Gerardo Ablaza Jr. said the company's "mission is to transform and enrich lives through communications."
"Internally this defines how we think, how we work and how we behave. But it would be hollow if this mission remained locked-up in Globe's internal belief system, and did not translate to customer benefit," he said. "Thus, we decided that we would like to have the mission of enriching lives through communication manifest specifically as benefits of ease and relevance for our customers."
He said Globe intends to make its products and services easy to understand and use.
Globe integrated its powerful brands under one brand identity. The new symbol called the "Globe Life" is meant to promise endless possibilities.
The new brand illustrates the products and services that Globe offers. Each icon in the new logo represents not just the things Globe offers today, but also those that inspire Globe to innovate.
At the center of the "Globe Life" is a hand. It represents the customers who are at the core of everything the company does.
"What is new today is that you will see only one brand, Globe, across all our products and services, and our refreshed commitment ...to be more customer-centric than ever," said Globe business head Gil Genio.
For his part, Ferdinand M. dela Cruz, Globe consumer wireless business group head, said: "With One Globe comes new products and services we are proud to share with you. This is just the start of a whole slew of easy and relevant offers to enrich the lives of our customers. We are committed to provide the best customer experience. We are not perfect but we are not resting to improve our internal processes to make it easier for our customers to deal with us and to use our services."
