Tuesday, April 08, 2008 Hewlett-Packard unveils artist edition notebook
HEWLETT-Packard (HP), the world's largest PC manufacturer, unveiled the winning design of the HP Pavilion DV2809TU Artist Edition Notebook PC at a youth party held at the posh Embassy Super Club.
Hundreds of media, HP executives, partners and end-users joined the party to celebrate the launch of the special edition notebook.
"We are proud to announce that HP's first artist edition notebook is finally in the Philippines," said Bernadette Nacario, country general manager of Personal Systems Group, HP Philippines.
The winning design, by Joao of Portugal, hints at a wide range of cultural influences -- from Chinese dragons to Japanese samurai, with mandala-like swirls and crisp radiant line art that spread across the surface in a wave of playfully subdued colors.
Joao's design was chosen to be specially laser-etched and protected through HP's exclusive inlaid molding process onto the HP Pavilion DV2809TU Artist Edition Notebook PC.
Meanwhile, works by regional finalists from Europe, Asia Pacific-Japan, North America, and Latin America will be made available as custom replaceable skins for portable devices.
Perfect for students, families, and professionals with a youthful sense of style, the DV2809TU Artist Edition is optimized to meet the needs of the on-the-go consumer who is choosing a notebook for digital entertainment plus computing.
It features 14.1-inch BrightView widescreen display powered by a discrete NVIDIA(r) GeForce(r) 8400 graphics card for bold and vibrant images, as well as HP QuickPlay 3.2 and a built-in HP Pavilion Webcam for more multimedia options.
HP received a total of 8,500 entries from young designers around the world, aged 16 to 24 during a contest dubbed "Take Action. Make Art." -- a joint collaboration with MTV, the world's largest music channel.
Contest entrants were encouraged to submit ideas from subjects they are passionate about, whether it's related to the environment or world peace.
The winning design was selected by a panel consisting of Shaun White, snowboarding Olympic gold medal winner and one of the "achievers" featured in HP's "The Computer is Personal Again" marketing campaign; HP designers; members of the MTV creative team; and Goodby, Silverstein & Partners advertising experts.
This special edition notebook is priced at P69,950.
