Friday, July 25, 2008 Banoks features top chefs to mark Kadayawan festival By Ianne I. Monforte From the kitchen
UNILEVER Foodsolutions (UFS), the foodservice arm of Unilever Philippines, Inc., has embarked on "Passion Feeds Passion" campaign to further make its mark in the local food service industry.
UFS carries a strong foodservice heritage dating back to 1975 when California Manufacturing Co. put up Caterplan to address industry requirements at the time.
Caterplan was integrated with all foods businesses of Unilever when the latter acquired Bestfoods in 2000. Upon acquiring full control of all operating companies in 2004, Unilever Bestfoods Foodsolutions became UFS.
"Our commitment to our clients goes way beyond providing them with quality products. We do more than simply observe a meticulous and precise process in developing ingredients for their recipes. We are also very keen on effectively offering them solutions that address the actual needs of their respective businesses," explained Zafer Nver, managing director of Unilever Foodsolutions, Philippines.
"Such passion for work and product excellence prompts UFS to service its clientele of chefs, restaurant owners and caterers in a way that allows them to pursue their own passions -- the perfection of their culinary craft and the growth of their business. This is what the 'Passion Feeds Passion' campaign seeks to communicate and ignite among its target stakeholders, in keeping with UFS' vision of being its clients' partner for success," said Nver.
Adding the necessary kitchen insight into Unilever Foodsolutions products is a roster of full-time chefs who are highly involved in every step of product development, from researching the latest trends to product testing and kitchen demonstrations.
The UFS team of passionate chefs is comprised of Senior Chef Joanne Limoanco, Regional Chef for Culinary Innovations and Training Rebecca Disini, Regional Sous Chef Dennis Hipolito, and Sous Chefs for Culinary Applications Paolo Sia, Ryan Lastra, Datu Pendatum, and Martin Kabigting.
UFS clients stand to benefit from the wealth of culinary information that these chefs provide not only due to their diverse background but also resulting from their access to Unilever's global network that spans 80 countries.
UFS products include Knorr bouillons, seasonings, sauces, and soups, Lady's Choice and Bestfoods dressings, Carte D'Or desserts, Lipton Tea, and Selecta ice cream in packaging formats that correspond to the needs of the hotel, restaurant, and catering segment of the food service market.
"These products have the Unilever mark of quality which assures our clients' good results for their various food requirements," said UFS marketing manager Pinky Laurena. "Moreover, new UFS products are scheduled to be launched within the year as part of the 'Passion Feeds Passion' campaign."
On August 16 and 17, 2008, Banoks and Unillever Foodsolution will hold a free culinary demonstration dubbed as "Tayo na at Magluto sa Banoks"(Kadayawan Specials) with Chef Martin Kabigting and Chef Paolo Sia. The two-day event will start at 8 a.m. at Banoks (Torres Branch).
For more information, you may call the sales and marketing department of SunriseFoods Corporation.
