Friday, August 01, 2008 Sun Life to launch new product service By Joy Romares-Sevilla
SUN Life Financial Philippines (SLFP) will launch its market education campaign, dubbed as the Amazing-I, at the SM City Davao Saturday.
Malaya del Rosario, SLFP product manager, said Amazing-I is an opportunity offered by SLFP amid threats of today's business environment, considering the current market instability and rise of commodity of prices.
"The goal of the Amazing-I campaign is to make insurance and investments less intimidating especially with policies like variable universal life (VUL)," del Rosario said.
Malaya said that combining the protection of insurance and growth opportunities of investments VULs are perfect for individuals and families who want a more stable future.
Thus, SLFP will launch the Amazing-I campaign, highlighting its Amazing-I ship, a booth that will be positioned at SM City Davao grounds from August 1 to 3.
The booth will be set up at the main entrance of SM between Chowking and Pizza Hut.
Del Rosario further said that SLFP financial advisors will be in the Amazing-I ship in support to the campaign.
