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Friday, January 23, 2004
Michelle Branch to host 2004 MTV Asia Awards; Black Eyed Peas, Blue, other music heavies will guest
The 2004 MTV Asia Awards is getting even hotter with Michelle Branch confirmed as one of the hosts for the event! What’s more is the confirmed presence of 5566, Black Eyed Peas, Blue, Gareth Gates, Liberty X, Simple Plan and Stacie Orrico at the Singapore Indoor Stadium on Valentine’s Day. Promising to be a spectacular event, these international and regional stars will surely raise heart rates a notch higher.
Michelle Branch, a nominee for the Favourite Female Artist category, has been confirmed as one of the hosts at the 2004 MTV Asia Awards. A leading figure in the new wave of musically literate female singer-songwriters, Michelle will be showcasing her hidden hosting talent at Asia’s most glamorous and memorable annual music event.
Taiwan’s hottest boy band, 5566, will be coming to turn up the heat and tilt the emotional scales of fans at the awards! Carving their very own brand of music into the hearts of their fans in the region, their debut album, aptly called First Album, sold in excess of one million copies across Asia and their latest album, Second Album, continues to blaze a trail among their ardent fans.
Want to know more about the song entitled “Where is the Love”? Look no further than at the MTV Asia Awards! American multi-ethnic rap crew, Black Eyed Peas, nominated for the Favourite Pop Act category, will be there to dazzle the fans with their energetic hip-hop stance come February. Black Eyed Peas was formed in Los Angeles with an aim to unite musical communities by serving up radio-friendly tunes while maintaining their hardcore integrity. They have always flaunted a passionate, energetic hip-hop spirit that people have always been drawn to. To date, they have earned fans worldwide with their inventive approach to hip-hop music, inspiring people with loose rhymes, and a positive spirit that continues to motivate.
Blue - Favourite Pop Act for the 2003 MTV Asia Awards, is no stranger in Asia. After a spectacular collaborative performance with Asian artists of “One Love” at the awards last year, they return this year as nominees for the Favourite Pop Act category for the second year running. The four London lads will definitely be making their presence felt and the temperature continues to rise with them at the awards.
Gifted with the voice of an angel and model looks that are every photographer’s dream, Gareth Gates, Favourite Male Artist nominee, first rose to fame in the top-rated U.K TV show Pop Idol where he battled thousands of pop hopefuls. Gareth made a phenomenon attack on the pop charts with his debut single "Unchained Melody", setting him a record as the youngest British male artist to have a No. 1 single. Gareth’s single, "Anyone One Of Us (Stupid Mistake)" has earned him a place as a nominee for the Favourite Male Artist category for the coming MTV Asia Awards. Armed with his boyish charm, vocal talent and latest album entitled Say It Isn’t So, he will no doubt have massive fans swooning over him.
Touted as one of the biggest and most respected pop acts in the United Kingdom, Liberty X has been branded the band with the X factor. The band’s debut album, Thinking It Over, went double platinum and was constantly on U.K.’s top 50 airplay charts for 10 months. A united band with their own style, their own ideas and tunes that swept a nation off their feet, they will be getting the groove going for fans and viewers in Asia at the awards!
Nominated for the Favourite Pop Act category, Simple Plan is no simple band. This Canadian quintet continues to reign in the punk pop arena, garnering a strong following across continents as they tour. Simple Plan's expertly crafted tunes are predominantly penned by two of its band members and brought to life by the entire band. For those who love punk pop, you will hardly be disappointed by this unique group’s strikingly dark lyrical core.
Stacie Orrico is no ordinary sixteen-year old. Nominated for Favourite Breakthrough Artist at the awards, this young lady racked up gold sales figures with her debut release and her first album, Genuine, bowed at No. 1 on the Billboard Heatseekers chart. She possesses the brand of dynamic stage presence that makes a lasting impression and has the vocal firepower as well as song writing acumen that establishes her as ‘one-of-a kind’. Determined to challenge herself to be even more honest as a songwriter, Stacie will be radiating her charm and raw talent to wow her fans at the Singapore Indoor Stadium.
Prove your love and keep the votes coming!
Urging fans and viewers to take action in these last days before the voting period ends on 15 January 2004! They get to decide who will emerge as winners for this year as they declare and prove their ‘love’ through voting on the MTV Asia Awards website at www.mtvasiaawards.com, sending a Short-Messaging-Service (SMS) or via mail to a PO Box address for vote collation. In return for lending their support for the voting, they stand to win themselves a TOYOTA VIOS, Cool HP Products, a Club Med Cherating Beach Holiday, tickets to watch the MTV Asia Awards live and many other fabulous prizes!
Keeping the suspense till the very last, winners in each category will be announced on the night of the MTV Asia Awards to a live audience of more than 7,000 spectators at the event and will broadcast to more than 150 million viewers in the region. More information about the show and nominees as well as the latest updates on the MTV Asia Awards can be found on the official website at www.mtvasiaawards.com
Striking a Partnership Chord with Philips
In addition to the landmark three-year marketing collaboration deal between Philips and MTV Networks Asia announced in July 2003, Philips has also come on board for the first time as an official partner sponsor for the MTV Asia Awards. "Philips and MTV have a history of successful collaborations. This year, for the first time, Philips is also sponsoring the MTV Asia Awards in what we see as a logical extension of our partnership with MTV. We have the new, cutting-edge products and MTV has the captive target audience of young, tech-savvy consumers across Asia that we want to reach out to. No doubt this year’s awards will be best yet!" said Alan Sparks, Senior Vice President, Philips Consumer Electronics, Asia Pacific, Middle East and Africa.
The Awards this year is supported by a strong lineup of international and local brands with HP, Philips and Toyota Motor Corporation leading as this year’s official partner sponsors while Club Med comes on board as associate sponsor for the Korea, Malaysia, Singapore and Thailand markets. On a local level, McDonald’s and Mentari are local sponsors in Indonesia, Addict Mobile is a local sponsor in the Philippines and StarHub is a local sponsor in Singapore. In strong support of the MTV Asia Awards since the inaugural event in 2002, Singapore Tourism Board (STB) will also continue to support the world-class award show, promoting it beyond the shores of Singapore.
(January 23, 2004 issue)
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