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Sunday, May 21, 2006
Gov’t to strengthen RP’s creative industry
FILIPINOS have been lauded the world over for their creativity, innovativeness, artistry and craftsmanship. This prompted the Department of Trade and Industry (DTI) to strengthen the country’s Creative Industry. These are the things that differentiate us from other nations.
The Creative Industry in the Philippines is an emerging and dynamic sector of the country’s economy. It includes publishing, printing, literature; music and the performing arts; visual arts; crafts, design and architecture; audiovisual and new media; cultural heritage and cultural activities.
The DTI, through the Center for International Trade Expositions and Missions (Citem), aims to develop greater awareness and understanding of the creative industry and its contributions to the country’s economy. Citem is set to formulate strategies on how to maximize and protect this sector.
The first Philippine Creative Industry Forum was held late last year. The forum aimed to develop greater awareness and understanding of the creative industry and its contribution to the Philippine economy, and to formulate strategies on how the government, business and private sectors can work together to help develop and promote the creative industry in the Philippines.
To maximize the creative talents of Filipinos, the DTI is looking for effective ways to create the nurturing environment that will enable the Philippines to attain more inspiring and concerted victories in the creative fields.
The trade department is continuously seeking ways to reinforce the country’s creative infrastructure that would enable them to flourish and integrate into the mainstream market.
These elements constitute some of the reasons why investors come to the Philippines, why international buyers prefer Philippine-made products despite being more expensive than those from other countries, or why Filipino engineers, architects, designers and other creative professionals are hired to work overseas.
The goal of the Creative Economy is to develop the environment that would make it possible for artists, creative individuals and innovators to produce their work with less impediments and also have a means or an organized system to market their creations, and gain formal recognition from government and their respective sectors.
The creative economy concept is now being pursued by Citem. It also involves the Intellectual property Rights (IPR), patents adoption for Filipino inventors, designers whether fashion, furniture, software and animation in IT, so Philippine designs can be protected from copyright, trademark and patent infringement. (Nini Hernandez/Philexport News and Features/Sunnex)
(May 21, 2006 issue)
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