Friday, October 05, 2007 Smart sees subscribers to hit 30 million
THE leading telecommunications firm Smart Wireless Communications announced on Thursday that their subscribers would reach 30 million by end of December.
Danilo Mojica, Smart's head of consumer wireless division, said as of October 1, the combined subscribers of Smart and Talk 'N Text already reached 28.5 million.
"Yes, it is possible to hit 30 million (subscribers) by end of the year," Mojica told reporters during the launch of their partnership with leading online gaming provider Level Up.
Asked why the number of their subscribers went up, Mojica said "we're doing very aggressive promo efforts".
"And certainly we're active in looking at other avenues (of growth)," he noted.
"Having reached more than 28 million is beyond our expectations," added Mojica.
From January to June 2007, Smart already posted a total of 27.1 million users or an addition of nearly two million new subscribers.
According to Mojica, their partnership with Level Up is also seen to boost further the number of their users since online gaming is another potential source of mobile phone users.
"This (partnership) will represent partly incremental to our (number of) subscribers," he declared.
Jake San Diego, marketing director of Level Up, said they have at the moment a total of 600,000 users and expecting to increase this to 20 percent in the next four weeks with their partnership with Smart.
"We're hoping to get 20 percent of (Smart subscribers) more players out there," San Diego said.
At present, there are three million estimated gamers in the Philippines.
"We're expecting double digit growth (because of the team-up with Smart)," added San Diego.
Under the partnership, all smart subscribers and Level Up users will have the chance to play their favorite online games through their mobile phone by downloading and linking to the Level Up site.
The cost of the download would be P15.00 and the registration would be P2.50.
Once the registration is completed, mobile phone users can now access all services of Level Up and even the games. (MSN/Sunnex)
