Wednesday, August 06, 2008 11th floor of ABS-CBN turned into Betty La Fea's set
NOT even showing yet on television, but "Betty La Fea" is already the talk of the town -- from the announcement of Betty to the other cast members until the camera started rolling.
The 11th floor of ELJ Building within the ABS-CBN Compound was transformed into the main studio of "Betty La Fea" set -- the advertising agency where Betty (Bea Alonzo) and Daniella (Ruffa Gutierrez) work.
Last week, the studio named Eco Moda Manila was officially opened with some of the cast who came in character -- Bea Alonzo, Ruffa Gutierrez, Meryll Soriano, Wendy Valdez, Sheryn Regis, Ronnie Liang and the other secretaries of Eco Moda.
Almost 70 percent of the scenes will be shot in the studio, according to Business Unit Head Deo Endrinal.
"Everything is centralized here so that the stars will be comfortable and production will be more efficient," he said in a press statement.
Eco Moda Manila is fully-furnished and equipped with the brightly colored mini offices, large boardroom, Office of the President, and Daniella's office.
Every room is individually designed and exudes who will be staying in that particular area. Armando's office is very manly while Daniella's office has photos of Ruffa everywhere.
A former advertising employee even commented: "Wow, it really looks like an advertising agency."
Not only does it look like an office, but also the studio is functional from the computers to the phones.
Watch out for the first preview of Eco Moda in the coming premiere of "Betty la Fea" on ABS-CBN 2. (JRDB/Sunnex)
