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Wednesday, April 02, 2008
Fastfood chains join rice conservation

MANILA -- In support of government's appeal to conserve rice, more fastfood chains have started cutting down their servings of rice being offered to their dine in and take out customers.

Max's Restaurant, one of the country's leading fast casual dining, said beginning April 8 they would be serving half a cup of plain and garlic rice to all their customers.

"Starting April 8, Max's will be offering half a cup of plain and garlic rice for dine in and delivery customers in all of its branches," Max's said in a statement.

Aside from Max's, other fast-food chains have implemented the same move to help mitigate the impending rice shortage in the country.

Fast food giants Jollibee and Chowking have started offering their customers half cup of rice. Other restaurants are expected to do the same.

Earlier, Agriculture Secretary Arthur Yap asked fastfood owners to give their customers an option to order half cup of rice since a greater number of their customers don't fully consume the one-cup rice being offered by the restaurants.

While noting that we are not yet suffering any shortage, Yap said they just want to ensure that the country will have enough supply of rice should a crisis happen.

Price of rice per kilo now ranges between P27 to P38. Higher classes of rice are also reported to cost P40 per kilo. (Sunnex)



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