Friday, October 10, 2008 Mitsubishi launches all new Lancer EX
MITSUBISHI Motors Philippines Corporation (MMPC) finally launches its Mitsubishi Lancer Evolution X, which is projected to raise market leadership specifically on its segment.
Since it was introduced, counting from the time it was officially launched back in 1973, Lancer has made a lasting impact worldwide. Its distinct sporty driving experience along with countless features is all at hand, making it really a worldwide hit.
The all-new Mitsubishi Lancer EX is a powerhouse among compact sedans in the market. It combines remarkable power and control that makes it a true road performer. Sporting its new look, the Mitsubishi Lancer EX now has taut lines and wedge profile adding to the car's over all muscular appearance.
The windshield curved sharply forward to a low beltline to make it appear justly fast, rightly mated with an 18-inch wheels fitted 215/45 series tires. Longer and wider, the Lancer's aero parts like airdram, side skirt and rear spoiler come standard which markedly match the Lancer's new body.
The Lancer Mitsubishi EX sporty experience continues inside with its class leading interiors. This sports car now comes with GT-A's sport type seats, three-spoke leather wrapped steering wheel with a integrated audio controls and a racing inspired magnesium alloy paddle shifters that provide a thrill of total control without taking your attention form the road ahead.
Safety-wise, the new Mitsubishi Lancer EX is fully outfitted. Lancer EX's safety consciousness starts with the RISE (Reinforced Impact Safety Evolution) body that protects the occupants by employing extensive front and rear crumple zones to absorb impact energy before it can be transformed to the cabin.
To keep occupants in every seat safe in the event of a collision, the Lancer EX is equipped with a new seven-airbag system. A four-wheel Independent Suspension with McPherson struts and rear Multi-link system work hand-in-hand keeping all four wheels firmly on the ground for comfortable and worry-free drive.
The new Mitsubishi Lancer also comes equipped with a Rockford Fostgate Premium sound system and powerful trunk-mounted subwoofer deliver all the impact and reproduction of a quality home system giving a full audio enjoyment every time you get behind the wheel.
Moreover, the new Mitsubishi Lacer EX boasts an impressive 2.0L DOHC MIVEC Engine mated with six-speed Sportronic Mode (for CVT models), allowing you to enjoy the racing feel of changing gears with a six-step shift control that still provides the convenience of an automatic transmission.
Power. Performance. Pleasure. All combined to provide a class leading Lancer EX experience which will surely engage your passion- the Mitsubishi way. For those looking for a top-performer sports car, a trip to Mitsubishi Carworld should now be part of your itinerary.
Mitsubishi Carworld is located along Jose Abad Santos Avenue, City of San Fernando with telephone number (045) 963 -1111. (www.mitsubishicarworld.com.ph)
