On-the-Job: Media through a critical eye

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Saturday, May 3, 2014

THE high rate of media consumption and the saturation of our society by the media, the media’s influence on shaping the perception, beliefs and attitudes of the people, the growth of media industries and the importance of information in our society and the importance of media in our central democratic processes are some of the said importance of Media education.

Last April 22-24, we attended a 3-day media workshop - 7th Mindanao Summer Institute of Journalism (MSIJ) mainly sponsored by MindaNews in partnership with Titus Brandsma Media Center and some institutions in Davao City. The workshop was all about giving literacy in all aspects of Media, may it be in broadcasting, social communication, film and a lot more.

The workshop input was very useful to everyone, especially to us, media interns, because we will soon be in that field - the field of media. It is very important for us to be media literate because we will be applying what we have learned when we are already in the real world of journalism. This will help us become more responsible consumer of media and more reliable journalists in the future.

The three-day workshop was hosted by Fr. Christian B. Buenafe a.k.a. “Fr. Toots”. It was all fun and full of learning. Fr Toots showed us some short films from different schools around the Philippines and let us share our thoughts about the shown movie. We all had our time to speak and it felt good to learn something from other participants. It felt uncomfortable at first knowing that the participants of the workshop are already professionals and only few are students but, it did not give us any hesitation to express ourselves and to participate in the discussions. I learned a lot during the open forum because everyone shared their perception and everyone expressed their opinions from different angles.

After the three-day workshop, it’s clearer and easier for me to understand, critique, evaluate, and analyze the messages created and brought to me by media. I’m now wiser in choosing what information is purely true and which one is false. When I watch a teleserye or a movie, I always question why the story was created like that and I understand better the message it brings to the viewers. Aside from the knowledge of what Media is all about that we brought after the workshop, we were also given a certificate, MindaNews magazines, and Titus Brandsma Identification Card that will prove that we have completed the training and we are now media educators.

But the certificates, IDs and whatsoever papers given to us in the workshop will not prove we really are media educators. The only thing that will prove that we learned something in that workshop is when we start giving awareness to people through sharing to them the knowledge we have about media. It is when we start transforming our lives and become more responsible in consuming media. Papers can be burnt, washed away or torn but the knowledge will always remain in our selves.

As a student and future journalist, I will put into practice what I have learned not because it’s my advancement but it is my responsibility to give and create awareness in the society. Mariz Lindo

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Mariz is a student of the University of the Immaculate Conception doing intern work at Sun.Star for the summer.

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