WITH the aggressive marketing and promotion strategies of the officials of the Local Government Unit of Dapitan City under the leadership of Mayor Rosalina Jalosjos, the place has now become one of the diving destinations for Asian divers looking for pristine and equally breathtaking underwater sanctuaries.
The manifestation of which is evidenced by the influx of local and foreign tourists visiting the city to explore the exquisiteness of its subaquatic resources.
As recorded for the first quarter of 2016, more than 100 diving enthusiasts and underwater photographers from China and Hongkong have come to the city to discover the unexploited underwater beauty and reserves of the place.
This significantly advances the city’s opportunity in terms of promoting its tourism industry that consequently benefits its people.
The scenario puts forward the interest of the local government in improving and making active its economic activities which locals can eventually take advantage for increased income and improved living condition.
Yet, the question of sustainability remains a challenge which by supplanting various strategic endeavors has gradually been responded appropriately.
This brings into view the concept of public-private partnership that the city forged with the private sectors with the underlying principle of having to deliver a service without having to actually undertake the investment.
It is on the aspect of marketing capability that the city has engaged the alliance with the private sectors in the institution of initiatives that makes operational the City Tourism Office’s proposal of bringing its marketing and promotions program in the international circle.
With the select members of the city tourism in collaboration with Dakak Park and Beach Resort’s Aqua Sports Center, a representation to the Dive, Resort and Travel (DRT) expositions in Manila in September 2015 and in Hongkong in December 2015 was realized.
The participation to the said event opened the doors of Dapitan to the international market inviting international tourists and guests to experience its wonderful dive sites and make exciting discoveries beneath its waters.
At the same time, the activity has provided information about the unique Dapitanon culture and allowed foreign group organizers and various travel agencies to make Dapitan City as one of the destination bookings of their clients.
The City is confident that with the possession of numerous beautiful dive sites and rich aquatic resources and Dakak Park and Beach Resort as its partner that serves as one tourist destination offering exciting and fun activities for local and international tourists and guests, both the city’s public and private sectors will achieve its long term vision to ensure the sustainable development of the tourism industry and its benefit.
Dapitan is set to participate in DRT Show Taiwan on June 16-19, 2016 to give other divers a chance to experience what the others enjoyed during their visit and dive in Dapitan Waters! (PR)