THE 2009 NBA Finals will be shown in astonishing clarity, as HDTV makes a big splash in the Philippines with the full-HD broadcast of the NBA action via Cignal TV, the country’s first nationwide HDTV service.

The 2009 NBA Finals gets under way between the Los Angeles Lakers and the Orlando Magic on Thursday, ET at 9 PM (that’s 12NN, Friday, Manila Time) from the Staples Center in Los Angeles, California. But while courtside tickets may be too much to hope for, Pinoy NBA fans are getting the next best thing -- with Cignal TV’s full high-definition broadcast of the exciting series –- a first on Philippine soil.

With HDTV, Cignal TV ups the ante on the NBA action, making it richer with remarkably sharper images, more depth, superior video quality, and digital sound with Dolby 5.1 surround sound. This automatically makes for a supremely satisfactory viewing experience with the smells, sights, and sounds coming at you full on. HDTV captures every minute detail vividly -- from the beads of sweat trickling down players’ faces to the steam rising from heated bodies. Nothing escapes your eye.

Cignal recently introduced HDTV technology to cater to households that already own or are planning to purchase HD-ready or HD television sets. It is also the first to offer the service on a nationwide scope.

High-definition technology is a trend that’s fast gaining momentum worldwide –- with a steady increase in demand in the U.S. Europe, Japan, and other Asian countries like Korea, Singapore, and now in the country via Cignal TV.

“We’re a country of basketball fans. With our live broadcast of the NBA Finals, Cignal hopes to bring HDTV to more households by making it increasingly accessible and affordable. Filipinos everywhere who love the sport should take advantage of this unique service,” says Benjie Fernandez, managing director of Mediascape.

Subscribers can exclusively enjoy the NBA Finals along with two other exciting channels in high-definition format. History HD plus a popular, high rating kids’ animation channel, in digitally upconverted HD format, all for P450 per month.

Cignal TV also carries 21 top-rating entertainment and news channels including ABS-CBN 2, TV5, GMA 7, C/S 9, 2nd Avenue, ETC, HBO, CNN, Disney Channel, Basketball TV, Cartoon Network, AXN, and PBO, among others.

So whether you’re rooting for purple or blue. East or West, Kobe Bryant or Dwight Howard, HDTV guarantees that you get your money’s worth –- in striking clarity and brilliance -- unlike anything you’ve experienced before.

For more information on this exciting offering from Cignal TV, you may call their hotlines at (02) 895-6353, (02) 890-1165, (02) 895-7308, or 0908-7699-119 or e-mail CignalCare@mediascape.com.ph. (Press release)