Longchamp unveils first boutique in Metro Cebu

LAST Sept. 13 was a night of celebration as Cebu’s well-heeled society laid witness to the launch of the Longchamp boutique at Rustan’s Cebu, the brand’s first boutique outside of the Luzon region in the country.

Guests were welcomed by Rustan commercial corporation president Donnie V. Tantoco, together with Longchamp area retail manager for Asia Pacific Romain Chappotteau, and Rustan commercial corporation division manager for shoes, bags and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp is valued as the leather goods brand of choice for women and prized for its incomparable designs not to mention its attention to detail as a single handbag requires more than 100 parts and as many as 250 steps to assemble.

Guests were entertained with good music, free-flowing food and drinks while posing with their Longchamp bag of choice in an interactive photo shoot.

More than the launch, it included a preview of its Autumn 2016 Collection which was inspired from nature and the wild, styled for city living. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an entirely redesigned shape and in beautiful new colors.

The Longchamp boutique is located on Level 1, Rustan’s, Ayala Center Cebu.

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