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Saturday, January 19, 2019

Customer loyalty, consistent taste keeps Orange Brutus popular

HOMEGROWN fast food chain Orange Brutus remains upbeat on the potential growth of its business amid the strong presence of international fast food chains in the country.

Company officials yesterday said they are banking on the brand’s long-standing presence in Cebu, value for money products and great customer service as key factors that will continue to entice more customers to dine in their restaurant, which now has 23 branches spread across Metro Cebu.

Nina Kokseng-Misa, chief operations officer of Brutus Food Systems Inc., said the restaurant’s strong foothold in Cebu, being in the food business since 1980, has become their competitive edge in surviving the tough competition in the food business.

“We have created our own market. We have customers who have been loyal to us, who grew up with Orange Brutus. Their constant following has helped us stay in the business,” said Misa.

Amid changes in consumer market behavior and entry of new players and products that are almost similar to what each fast food chain is offering, the taste of Orange Brutus’ signature products remains the same.

“Our strength is that the Orange Brutus taste is still the same. We have kept the quality of the food choices, the reason customers have kept on coming back,” said Kristian Karl Kokseng, the company’s executive assistant.

Aside from being committed to selling products that delight families, the company also sees to it that the food they serve is nutritious.

Misa said healthier oils are used for cooking fried items while burgers are charbroiled to ensure that meat products are low in cholesterol and are never pre-cooked.

She said the raw materials go through a chemical-free process called ozonation, which eliminates unwanted bacteria, harmful hormones, pesticides and enzymes.

In anticipation of growing customers and to please millennial consumers, the company has introduced new features in the business such as its latest dish country fried steak, bigger and better breakfast meals, and a website facelift that is easier to use and navigate.

Misa said the company is also renovating some of its branches to make it look more appealing to younger customers.

The company is yet to open Orange Brutus for franchise, as they are still perfecting the system but the company, according to Misa has been getting inquiries for franchising.

“The company has no plans to enter franchising for now. Maybe in the future,” she said.
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