Metropolis: Welcoming Longchamp in Cebu

ALONG with an exclusive preview of its Autumn 2016 Collection, the first Longchamp boutique (outside of Luzon and first ever in Cebu!), held an evening launch at Rustan’s Cebu dedicated to this sophisticated brand.

And personally welcoming guests to the newly opened boutique were Rustan’s commercial corporation president Donnie Tantoco, Longchamp area retail manager for Asia Pacific Romain Chappotteau and Rustan’s commercial corporation division manager for shoes, bags and other accessories Paolo Lobregat. “Longchamp and Rustan’s share the same commitment, to deliver the highest quality goods to our customers, We are truly glad to have Longchamp open its first boutique at Rustan’s Cebu,” said Tantoco.

The launch was attended by around 150 guests who were all entertained by the house music mixes of DJs Jen Weigel and Divine Maitland-Smith. Guests also graciously posed in an interactive photo shoot with their Longchamp bag of choice, while free-flowing champagne and canapes were handed out to everyone present. For the grand raffle, one lucky winner, Caroline Quisumbing, took home a Longchamp bag. Congratulations!

Longchamp originated in Paris in 1948 and was founded by Jean Cassegrain where designs had been transformed into more modern ones with the expert hands of house craftsmen. Longchamp bags are truly unique and unlike any other, with a single handbag requiring more than 100 parts and as many as 250 steps to assemble! Today, these bags are valued as the leather goods brand of choice for women in 80 countries worldwide!

The Longchamp boutique is located on the first level of Rustan’s, Ayala Center Cebu.

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