A BUSINESSMAN was killed in the mountain barangay of Taptap, Cebu City last Sunday afternoon.

Police identified the victim as 35-year-old Ian Goc-ong. He was shot several times by an unidentified gunman around 6:45 p.m.

“They have no enemies but we’re looking into the angle that it was a possible competition in their business,” PO3 Cristobal Geronimo of the Homicide Section told Sun.Star Cebu.

According to initial investigation, Goc-ong was walking to his car, which was parked by the roadside, while his wife was tending their general merchandise store when the attack took place.

Upon hearing the gunshots, his wife immediately checked outside and saw her husband bloodied. However, he still managed to run.

Second this month

The gunman, though, went after him and shot him again, causing Goc-ong to fall on the ground.

His attacker then fled on board a motorcycle.

Goc-ong was rushed to a nearby hospital but was declared dead on arrival.

Recovered from the crime scene were six empty shells from a .45 caliber handgun and a deformed slug.

The victim’s cellphone and necklace were also recovered.

Last Oct. 1, another businessman selling vegetables was also killed in the mountain barangay of Pung-ol.

Salvador Donan, 55, was shot dead inside his pick-up truck by a masked gunman.

Before the leaving, the gunman reportedly yelled at the victim’s wife, ““Way palag, ha (Don’t resist).”

They, too, had no know enemies in their business, but homicide investigators are looking into the possibility that it was one of the victim’s business competitor.