MANILA -- The newest campaign advertisement of the Department of Tourism (DOT) was launched Thursday, January 26, highlighting not just a tourist destination this time, but another answer to the question why it’s “More Fun in the Philippines.”
DOT’s newest TV commercial opens with a male blonde-haired tourist visiting the prized Enchanted River in Surigao and while admiring the natural wonder before him, is approached by a Filipino woman.
“The fish are eating, so should you, anak,” the woman said offering him kakanin (rice cake) which her children were also eating.
The tourist thanks her, takes a bite and asks a man what “anak” meant to which he replies, “It means ‘my child.’”
He is later introduced as Jack Ellis, a traveler. The commercial then faded to reveal the quote: “When you’re with Filipinos, you’re with family.”