CLARK FREEPORT -- Ayala Land, Incorporated (ALI) has earmarked P90 billion for Alviera, a 1,100-hectare large-scale mixed-use property development in Porac town.

This was bared by Alviera general manager John Estacio during the Pampanga Press Club’s monthly forum at the Widus Hotel in this Freeport on Wednesday.

Estacio said that Ayala continues to move forward with Alviera’s Phase 1 development, which include the establishment of a industrial park, a country club, three residential communities and two academic institutions spread over the 207 hectare land.

A joint venture of ALI and Leonio Land Holdings, Alviera will be built at a cost of over P90-billion over its project life. “We’re in the middle of Phase 1 developments which will be undertaken over the next three years at the cost of P7.3-billion,” said Estacio.

Embankment works have now been completed in priority areas which will be soon followed by land development works and utilities, Estacio said. “This includes a seamless road connection from Alviera to SCTEX.”

Duplicating the success of its Laguna Technopark in the south, Estacio said Ayala Land will build the Alviera Industrial Park (AIP) to drive economic activity in Central Luzon.

He disclosed that 16 lots inside the 31-hectare industrial park have already been sold. Three clusters of standard factory buildings (SFB) are still available for lease, according to him.

The factory buildings floor area totals 20,000 square meters available for lease with rental rate starting at P150.00-200.00 per sqm per month, Estacio said.

The industrial park is seen to complement the industrial hubs in Clark and Subic targeting companies in light to medium, non-polluting enterprises, he added.

Avida Land, Alveo Land and Ayala Land Premier are all offering a broad range of residential options for the growing Alviera community and about 1,500 residential units will be ready by the end of phase 1 development, Estacio said.

Avida Settings Alviera offers houses and lots, and lots alone, ranging in size from 125-313 square meters.

About 85 percent of the residential units have been sold out. The community will rise across Alviera’s future city center, Estacio said.

Alveo is set to launch its phase 1 project in the middle of the year. About 784 units of prime lots with scenic views of the mountain range. Lot cuts will be from 250-542 square meters in size.

This new residential community will lie beside the proposed site of the Miriam College. Estacio said Holy Angel University is also set to build a campus inside the Alviera estate.

Ayala Land Premier’s project will have the lowest density and the largest lot cuts of 450-1,400 square meters.

The community will be launched later this year, and will rise beside the six-hectare Alviera Country Club, according to Estacio.

Designed by the renowned architectural firm Leandro V. Locsin and Partners, the country club is expected to become an iconic structure in Pampanga.

The structure will feature pools, a kids’ area, wellness spa, sports facilities, entertainment facilities with active sports bar, event areas, a boardroom, a multi-purpose hall and ballrooms that can accommodate 500 to 600 guests.

Restaurants will also be built inside the country club, which will be managed by the Ayala Club Management, Inc., which also operates Anvaya Cove and South Links Golf Club. Club shares go for P580,000 for individuals and P950,000 for corporate shares.

“People can expect retail in Alviera as residential units are turned over. The retail development will follow the build-up of population in the development. Currently, we are developing a retail program for SandBox at Alviera given that the park has been getting a lot of visitors most of which are from Central Luzon and Metro Manila,” said Estacio.

SandBox at Alviera covers about two hectares of outdoor fun attractions such as the country’s first rollercoaster zipline, a giant swing, an aerial obstacle course, a climbing wall, mini golf course, bike trail and more. It recently opened an outdoor archery range and will soon expand to have an urban karting facility.

“Following the success of Ayala Land in developing large-scale master-planned mixed communities like Makati, Bonifacio Global City and NUVALI, we envision a bright future ahead in our newest venture in the north,” Estacio said.