BELIEVING that Valentine’s Day isn’t just exclusive for couples but for all who got love to give, Abreeza Mall launches La LaLovefest, a series of events and activities that encourage customers to express different kinds of love in different kinds of ways.

Today, February 10, 6 p.m. at the Activity Center, Abreeza Mall partners with Trivia Nights Pinas to hold Trivia Nights: Hugot at Kilig, a Valentine's-themed quiz event. All 20 participating teams are required to have a couple in its roster, with each pair in the running to receive special couples-only prizes.

From February 11 to 12 at the Activity Center, pet lovers looking to have their own furry little friend are welcome to adopt a dog or a cat from Happy Animals Club, a Davao-based no-kill shelter dedicated to rescuing and caring for animals in need. Pet owners are also invited to take a photo with their pets at the Fur-fect Shot photo booth and post the photo on Instagram while tagging @iloveabreezamall for a chance to win pet grooming gift certificates from designer dogs.

An exhibit dubbed as “Dear Crush” will be launched on February 12 and will run until February 28 at the Ground Floor Hallway, a touching collection of 20 real letters to crushes submitted by Abreeza Mall's Facebook followers.

On February 14, Valentine’s Day, Abreeza Mall makes mall-goers swoon with a Valentine’s Serenade featuring performances by local musicians, including singing group Y-FI, at 2pm at the Activity Center.

Customers will also get to feel the love while shopping on Valentine’s Day, as participating Abreeza Mall merchants Thai Boran Premiere, Bioessence Serenity Spa, Hair Philosophy by Jing Monis, David’s Salon, S&R New York Style Pizza, and Nurlika’s Pearl Shoppe give out Valentine’s Day-exclusive discounts and freebies.

Abreeza Mall earlier kicked off La LaLovefest on February 9 with Dance for a Healthy Heart, a free Zumba party in partnership with Anytime Fitness that encourages customers to love their bodies through exercise.

Indeed, February will be a fun and love-filled month for Abreeza Ayala Malls, giving mall-goers more reasons to visit one of the city’s premiere shopping mall.