SOME 2,500 runners and party-goers are expected to join the HB1 Neon Night Fun Run: A 5K Running Electronic Music Festival that will hit the road on July 4 in an out-and-back course from the NCCC Mall Davao parking lot.

HB1 marketing supervisor Dino Erfe, during the Davao Sportswriters Association (DSA) Forum at the NCCC Mall Davao Food Cove Function Hall, said: “The run is not a competition. We took away the competition so we are true to the event title which is a fun run. So everybody is just going to have fun and then we will have the after party.”

Senior marketing supervisor Ronnel Na-ong, meanwhile, told reporters in the same forum that they have upped the ante for Neon Nigh Fun Run after the success of their fun run last year.

But he was quick to add that prizes at stake will be announced only during the event as a surprise.

“Last year’s fun run was a blast. We gathered around 1,700 participants in that event. We are really challenged exceed that turnout and target 2,500 participants,” Na-ong said.

HB1 marketing supervisor Andrea Leyson, for her part, said the after party will feature well-renowned DJ Patty Tiu of Deuce Manila as well as local DJs Tien Batu and Wacky Masbad.

The registration is pegged at P450 inclusive of singlet, race bib, finisher’s kit, certificate and glow bracelet as well as products from sponsors including Procter and Gamble, Safeguard, Rexona, Unilab, Nestle, Selecta, NCCC Mall, NCCC Cinema, B3.

Participants can register at any HB1 branches.