DEVELOPMENT is underway for the construction of Southwestern University Village along V. Rama Ave. in Cebu City.

Officials of Phinma Properties, Southwestern University-Phinma and local government units of Barangays Sambang 1 and 2 unveiled yesterday Phinma Group’s first in-city housing project in Cebu called Pailob Project.

Chito Salazar, president of Southwestern-Phinma, told reporters that the university donated the land to Phinma Group, which will be developed by Phinma Properties.

The real estate arm will erect housing units to benefit informal settlers of Sambag 1 and 2 who used to occupy the property and a mixed-use tower for commercial use.

The housing project is slated to break ground in two months after completion and release of permits, said George Richard Siton, Phinma Properties’ vice president for socialized housing.

The Southwestern Village sits on a one-hectare property. Some 4,000 square meters (sq.m) will be dedicated for the housing project, which will offer socialized and economic housing units.

By next week, Siton said the group will meet the families for one a one-on-one orientation. Residents, he noted, will be offered with two options--either an onsite or off-site relocation.

“The first choice is onsite relocation that would require Pag-ibig membership, and then pre-qualification. For off-site relocation, they have two options either in-city location or balik-probinsiya, which they will be given an allowance for the transfer,” said Siton, adding that the offering is both a win-win solution for both parties.

Salazar emphasized that the project is not a doleout.

“This solution works for the community to provide them housing they can call their own. It is going to be owned by them. It is not subsidized by the government. They have to pay through Pag-ibig. It is a good way to give people a better life,” he said.

The housing project consists of two five-storey buildings.