SESSION Road in Bloom (SRB) opened to hundreds of entrepreneurs for a weeklong sale of food, goods and services.

Andrew Pinero of the Baguio Flower Festival Incorporated said there are 240 stalls in the stretch of Session Road while Baguio Blooms at the Burnham Park has 280.

Pinero said both events have allotted stalls free for civic groups and the local government line agencies as well as 25 street sweepers on duty daily to clean and maintain the entire area.

Pinero added the weeklong activities lined–up to entertain guests flocking the area include daily Zumba session, concerts, ballet performances, fashion shows, a quiz bee, stilt walkers and dancing statues.

During the SRB, the stretch of Session Road is transformed for a week into a giant trading center with stalls selling almost everything, it is a shopper’s paradise of sorts for those eager to get great deals on one of a kind items.

University of the Cordilleras as well as the University of Baguio both have stalls which highlight talent of hotel and restaurant management students.

Local favorites line the streets with TexMex by Hotel Supreme featuring their original recipe of nachos and tacos, Jeanine Chan’s Miwishayu Burger, cronuts by chef Nate, giant sized WaW burger of Trancoville, and Buddy Boy’s burger in Bonifacio street.

Local shops from nearby La Trinidad, Calajo and Cranberries are also featured in the weeklong affair offering their trademarked specialties of strawberry cakes and homemade yogurt.

SRB success stories Amparo's Apothecary and Cake Artisan are back this year with both businesses taking off since their debut in the local trade fair years ago.

Amparo's Apothecary is a unique find of homemade, all natural products, handmade by the husband and wife team who are both locals to the city.

Cake Artisan owned and managed by Jonidi Reyes has been a pioneer in making specialty cakes and now boasts of her newest product, ice cream filled French Macaroons.

Goods from all over the Philippines are also featured in the SRB giving shoppers a variety of choices from shoes, furniture, clothes, leather wear and decorations.

On its normal days, Session Road is home to over 200 business establishments while during the SRB, over 100 stalls gather for the yearly pilgrimage to the mountain city, primarily to make profit, to promote and to be part of the festivities.

On ordinary days, Session Road is like any other city road, a hub for commercialization, a center for information and a pulse for mass opinion but for the Baguio Flower Festival, the road is transformed into a center for activity.

SRB is a venue for new businesses to take center stage, for locals to promote their up and coming ventures, it is convergence of unique finds.