ONE of the country's fast-rising direct selling companies is set to conquer a bigger share of the market as it begins introducing new products more often.

Starting this month, Sophie Paris Philippines Inc. (SPPI) will already have its product catalogue come out on a monthly basis. Present release is every 35-40 days. With this development, Area Sales Manager Laurence Pedro said their customers can already enjoy fresh and new styles and designs of premium quality and affordable fashion items more frequently.

"Every new catalogue is composed of 90 to 95 percent new products from garments, bags, shoes, accessories, home living and cosmetics. Sophie Business Centers (BCs) nationwide conduct a Catalogue Launching Event when a new catalogue is out. A product guide is sent to all BCs as well to have consistent and identical product knowledge. We always offer something new in various categories of products to keep our members excited and to meet their different needs," Pedro said.

As they perk up their marketing and promotion campaign to complement their products, which are of superior quality, they are optimistic about achieving their goal of becoming the top direct selling company in the Philippines.

"SPPI will continue to develop and promote BCs nationwide to provide better accessibility to more Filipinos all over the country. We also provide our members more training about business strategies, marketing and product knowledge so they can promote our products effectively. Starting June 2015, SPPI will now have its monthly catalogue," Pedro said, adding that Sophie BCs nationwide conduct approximately 1000 Fashion Shows annually in various locations in the Philippines.

To date, SPPI's member base continues to grow counting up to more than 400,000 members and over 150 BCs throughout the country.

"Backed by highly competitive products, a lucrative marketing plan, and efficient sales and marketing tools, we can say that a lot more is in store for us and for our customers in the coming days," he said.

SPPI, which was born in 2002, is a story of hard work, exceptional skills and supreme talent. Like all successful businesses, it is fuelled with guts that root from strong motivation. Originally from Indonesia, Sophie Paris is a global enterprise founded in Jakarta in 1992 by French entrepreneur Bruno Hasson.

It started from a home-based handbag manufacturing business and has grown into Jakarta's largest fashion direct selling company today. Its mission is to create business opportunities and sustainable success for all people involved with Sophie Paris.

"Over the years, it has consistently recorded remarkable operational improvements and further commits to continuous business expansion in the future. Encouraged by the strong acceptance in the Indonesian market and nearly saturating the population with the Sophie fever, there was no other way to go but to expand internationally," the young executive said.

So what sets SPPI apart from other fashion and beauty direct selling companies in the country today?

"We believe in happiness the Sophie's way and we are bounded by Sophie core values. Sophie family starts with our employee who can express into their work and have passion at it. Sophie positively surprises customers with great value products, wide choice and outstanding customer experience. Our members get a real life changing opportunity to make their life better and improve their financial income. We help our suppliers to get long term sustainable growth with us. Lastly, we are open-minded and eager to learn and we make our members feel that we are a big team working together towards one goal," he said, highlighting that SPPI is also a well recognized member of the Direct Selling Association of the Philippines (DSAP).

Upcoming event in Davao

To join the bandwagon and get updated with SPPI's continuous success in the Philippines, join the Sophie Fashion and Beauty Caravan 2015, at Abreeza Mall Activity Center on July 11. It aims to create a strong connection among SPPI members and to reach non-members by inviting them to be part of the Sophie Family.

The one-day event will highlight the launching of SPPI's newest products included in Catalogue 77 and the awarding of its Top Performing BCs and members.

"It will be a fun filled day with Sophie as we open our fashion and beauty make-over booth and interactive activities with Zumba Class and Basic Modelling Workshop and many more exciting activities. See you there!" Pedro said.

Tickets will be sold in various BCs in Davao starting this June at P150.

For more info, you may visit http://www.sophieparis.com.ph/, https://www.facebook.com/sophieparisph, https://twitter.com/SophieParisPH, and https://instagram.com/sophieparisph/. You may contact them, too, at (02) 636 6603 local 147 or email them at info@sophieparis.com.ph.

If you have special events and fashion tips to share or just want to discuss about any fashion-related concerns with me, you are always free to reach me at mendoza.jennygrace@gmail.com.