Tujan: Redefining fashion for every woman

SM WOMAN delivers a new look for the modern woman, a campaign tagged as “s/s 2017”, an ode to summer that marks the celebration of women’s month in all SM Stores nationwide.

The new SM Woman campaign signals a return to the form and an ambitious vision for the future of Philippine fashion. This season, the department store private label affords its clientele a game-changing product edit.

“Our woman understands fashion,” says Jo Dy Juanco, SVP of SM Ladies Fashion. “We work hard to provide clothing that lives up to our core DNA; accessible, affordable and always in style”.

SM Woman is a brand that caters to every woman, fit to clothe all ages, body types and lifestyles with product lines that run the gamut of up-to-date fashion to activewear, sleepwear, to intimates. And now launching s/s 2017, new offerings also come in the form of swim and resort wear.

SM Woman’s new collection is the cruise classic resort wear which is designed for an everyday modern woman. It is composed of optic whites, tropical blues, subtle floral; crushed poplins, sporty synthetics and sheer tulles. The beachwear collection boasts printed line up of Botanicals (elevated kitsch), Nautical (sailor stripes and lace-up detail), the Romantic collection (poolside chic black and white bikinis, embroidered cover-ups).

The visual campaign is brought to life by an international roster of models from New York’s Ford Modelling Agency to represent the archetypes of the new SM Woman.

SM Store also announces a special promotion for all Wednesdays of March with its 10% off sale on all regular-priced items exclusive to all women. Last March 15, 2017, SM Department Store held a successful SM Woman Summer Styling Event with Cebu’s Host and Model Blinky de Leon.

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