ANGELES CITY --- The Bank of the Philippine Islands (BPI) has launched its Lifestyle Madness Weekend, which unwraps more edition of its auto, housing, personal and other types of loans.

This month's version of the BPI Madness caravan in Pampanga runs from June 11 to 14 at the events center of MarQuee Mall here.

"We want to touch base with more people who don’t have access to banks, especially BPI. That is why with this very first Lifestyle Madness, we could serve those looking for products at zero interest which we could address on the spot. We have several providers here from vehicles to appliances to travel which they could avail of," said BPI Area Business District executive Adrian Galang.

Hourly and grand raffle draws, where gift certificates and premium home appliances are at stake, are open for all.

BPI focused on key urban cities in Luzon as the bank's clients, families, young professionals, and overseas Filipino workers get to explore and meet their financial goals through the long-running loan program.

During the event, the bank's representatives are on hand to explain how its products and services can help improve the lives of every Filipino.

According to Area Business Director Myra Liza Deang-Catindig of the Angeles-San Fernando Area, the Lifestyle Madness Weekend is the bank’s avenue to reach out to people in all brackets.

"As you know, BPI is the first bank in the country. By reaching out to more people, or bringing our services and products directly to them in such accessible and comfortable venues plus convenient time like this long weekend, they are able to understand ways on how we could satisfy their needs. We want to create a 'new behavior' so to speak, with Lifestyle Madness where transactions are processed right here with no hassles," she told Sun.Star Pampanga.

Aside from its deposit and investment products, BPI's auto loan, housing loan, Ka-Negosyo Loan, Personal Loans, and Philam Life Insurance highlighted the event.

BPI credit card holders can also avail of items at zero percent interest rate, pay up to 12 months installments, and get double the credit card limit ideal for big ticket purchases. (With JTD)