HAS THE Cagayan de Oro City celebrates its 65th Charter Day on Monday, June 15, the City Government branded the commemoration as Himugso: Birthing a city, a nation and tomorrow.

Eileen San Juan, local economic and investment promotions officer of Cagayan de Oro Trade and Investment Promotion Center (ORO-TIPC) and also the chairperson of the Task Force, described Himugso as a joint celebration of the 117th Philippines Independence Day Friday and this city’s 65th Charter Day on June 15, a local holiday, marked with a series of events.

“It is a four-day period (June 12-15) within the two celebrations,” she added.

Himugso is the Visayan word for birthing. “Although the word Himugso is really generic, but using it as an event, [it becomes] significant to the occasion,” San Juan said.

The Task Force, headed by San Juan spent much time reflecting on what term to use for the rebranding of the activities of the city this year.

They created the brand to make the celebration different from the other cities. “Everybody celebrates Independence Day, but ours is different because we’re celebrating it in line with our charter day,” she said.

With Himugso, the celebration of the two dates in history will be intimate and unique since they’ve able come up with a local branding.

“It’s the birth, it really signifies the birth of the city—charter day, and the birth of the Philippines—Independence Day,” San Juan explained.

“We have to come up with a name, a brand to give recognition to these activities,” she said adding “Pagmakita nila, ‘Himugso’ then they will know its Cagayan de Oro.”

San Juan furthered that Himugso activities will recognize companies that have been sustained for 50 years here in the city, “to recognize their development and existence here in the city, contributing to the growth also of Cagayan de Oro,” she added.

“We have asked malls in coming up with a sale,” she added.

Most of the series of activities will be held at Kiosko Kagawasan at Divisoria since, San Juan said, it is a historical place deemed right for the celebration.


Another highlight prepared by the city government is the ‘Film Festival’ on June 12-14 showcasing the short independent films created by emerging local artists and film makers which is sponsored by Centrio Mall, Globe Telecom and Seda hotel. The short movies are filmed in different places in the city.

Mozart Pastrano, of ORO-TIPC, said “the films will be viewed for free on first come first served basis.”

Kagay-anons can also avail medical and dental free clinic at Plaza Divisoria. ‘Dula sa kabataan’ at Duaw park where children from different orphanage would have the chance to play the traditional games such as patintero and others is also one of the activities.

Mayor Oscar Moreno will also deliver his State of the City Address (SOCA) and also a job fair will be held on June 15 at the City hall.

“Unlike other year, this year will be more on engaging the community to be part of the charter day. Kagay-anons will have a part in the entire celebration,” San Juan said. (With Mark Vincent G. Vergara, James Christian G. Andrew/MSU Marawi Interns)