Forward fashion

“I’M never interested about the past. I read about history. I love history. But I’m always thinking about the future. That’s all the time in my mind; the future, the next step,” said world renowned Portuguese designer Ricardo Preto which indeed is apparent in his Spring/Summer 2017 ready-to-wear collection exclusively for Rustan’s launched last May 20.

Straightforward, elegant, and most of all fashion-forward, Ricardo brings to the city lines for both men and women that show a marriage of style and comfort fit for that cosmopolitan lifestyle called U by Ricardo Preto and Ricardo Preto Exclusive for Rustan’s.

The collection showcases a mix of tailored pieces with relaxed ones in soft fabrics with a range of palettes like black and whites, blues, earth tones, neutral tones and other fun hues for both men and women.

The collection is inspired by beauty and harmony as shared by the designer but apart from that, he also draws inspiration from his patrons and not only listens and understands their needs but takes them into consideration and translates them into the designs.

The collection not only speaks of comfort and style but also timelessness.

“I want to do clothes that can stay in your closet for a long time. It’s very important in this era,” he said. “Everything must be like a second skin, when it touches the body.”

A range of shoewear for both men and women is also on display, completing the look of elegance and ease.

This collection features clothes that not just project comfort but more importantly feel comfortable; clothes that last beyond seasons and most of all, clothes that evolve along with the times. This collection is for modern-day women and men, who yearn for fashion, elegance and sophistication; adaptable ensembles that can be pulled off with the greatest of ease.
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