Globe opens 1st GEN3 store in Davao City

TRANSFORMING customer experience to higher level, Globe Telecom opens on Thursday, June 22, its first GEN3 store in Davao City.

Located at the 3rd floor of the Gaisano Mall of Davao, the newest next-generation store is seen to change the country's retail landscape.

"We commit of providing the customers with whole new customer experience which will lead the way for future day innovation, this will be offering a new retail experience," Irra Zarina Escandor, owner of the GMI Global Ventures, Inc., said in a speech during the store opening on Thursday, June 22.

GMI is the first premium dealer with GEN3 store in Davao City.

Gmall Globe GEN3 store retail manager, Ace Cabana, for his part, said with the new store customers will experience a series of ever-changing lifestyle vignettes designed to catch everyone's attention.

"With the GEN3, we do away with queuing because we will be using the GEN tablet to cater to customers' diverse needs," Cabana said.

He added that upon entering the store, one will get the feeling that the space is alive as the topography of the store is reconfigurable and interactive.

Globe products and services are available and creatively showcased within the different zones featuring video-on-demand providers, premium music providers, plan packages and gadgets, among others.

The GEN3 store was designed by Tim Kobe, founder and CEO of Eight, Inc. and designer of Apple Stores and Nike pop-up stores.

Globe Telecom's head of premium dealers Tania Padilla, in a separate interview underscored that will catch the attention of millennials and those who are digital savvy.

"We are excited to open this kind of store because of the young generation," she said.

The first GEN3 store in Mindanao is in Limketkai Mall in Cagayan de Oro City. It was launched simultaneously with SM North Edsa in Quezon City last December 2014.

"Mindanao was really in our radar because we launch one of our pioneer stores in CDO," Padilla said.

At present there are four GEN3 stores in Mindanao. These are located in the cities of CDO, Zamboanga Davao and the municipality of Midsayap. The Zamboanga store opened last year while the Midsayap store was launched last week.
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