FOR A deeper understanding of culture, the Cordillera News Agency in tandem with the National Commission for Culture and the Arts conducted the first “Luzon Cultural Sensitivity Training.”
The training aims to put into proper perspective how indigenous peoples groups (IPs) should be reported on, the manner of reporting which highlights the role of arts, culture and heritage in the entire island cluster of Luzon.
The training gathers over 100 media practitioners, bloggers, educators and information officers for a 2-day training held on Monday, July 3, and Tuesday, July 4, to craft the first manual for coverage, producing a refined list of cultural protocol and “dos and don’ts” in covering and writing about IPs for print and broadcast media, social media and for educators.
The seminar is aimed to orient media practitioners (print and broadcast), social bloggers and educators on the importance of being culturally sensitive to the needs of IPs in the Philippines.
The CNA has immersed with seven IP groups covering the entire Luzon getting the protocol from the Bago’s of Ilocos Region, the Ibanag’s of Cagayan Valley, the Aeta’s of Mt. Pinatubo area in Central Luzon, the Ilongots of the Aurora Province also in Central Luzon, the Mangyan’s of Mindoro in Mimaropa, the Tagbanua’s of Palawan in Mimaropa as well the group in the Cordillera Administrative Region.
The CNA is a 30–year-old organization based in Baguio City composed of media practitioners, members of the academe with both private and government representatives bound by the common goal of bringing to the public issues and advocacies in the mountain region. (PR)