Saturday July 21, 2018

The Athlete’s foot PH opens its first flagship door

THIS time, the sneaker game gets bigger. Forty-five years of being the trusted pioneer in the sports industry, The Athlete’s Foot (TAF) continues to deliver premium apparel and footwear to its followers with a whole new direction. Revamped and reclaimed, The Athlete’s Foot embodies every sneakerhead and life-athlete, who considers sport and style equally important.

Ingmar Kraak, CEO of The Athlete’s Foot comments: ‘’As sneaker-culture continues to gain momentum around the world and sports-wear becomes all-day-everyday-wear, The Athlete’s Foot is becoming the premier destination in The Philippines for the trend conscious kid looking for the latest looks. We are thrilled that Planet sports Inc. is embarking on this next stage of development for the chain.’’

The athletic specialty concept opens its first flagship door in Powerplant Mall, which communicated the emphasis on sneaker culture, streetwear and athleisure fashion. On the same day, The Athlete’s Foot also released new colorways of adidas NMD R2. Columns of other popular adidas silhouettes and staples such as the Campus, Superstar and Stan Smith decorated the walls. Highlighted as well are reintroduced styles and collections from Nike like the highlight anticipated Air Zoom Mariah, Cortez, and other Air Max styles. In addition, big brands like New Balance, Asics, and Saucony boasted hot kicks of their own, all of which having the potential to trigger any sneaker fanatic into a frenzy. Attention moved not only on the walls but to the faces in the crowd. Seen at the store launch were bright faces of models, influencers, and personalities including Andi Eigenmann, Anton del Rosario, Brent Javier, and Kaila Estrada among others.

Not only is The Athlete’s Foot a choice retailer, but also a trendsetter in its own right as demonstrated in its own private label collections that range from shirts, slides, hoodies and jogger pants.

In the Philippines, it owns 16 specialty stores around the country. All premium concept doors have the latest colorways of only the best sports shoes alongside exclusive limited edition styles. The stores also include products that represent a hybrid of performance and lifestyle product that stay up-to-date with the market’s interests and niche such as Rastaclat, Crep Protect, and Garmin among others.

Locally and globally, The Athlete’s Foot is proving that change is not too difficult when you’re going in the right direction. Indeed, on and off the court, The Athlete’s Foot Philippines is stirring up a revolution within the sports retail industry. (PR)