GLOBAL lifestyle brand New Era launched its second store in the Queen City of the South at Ayala Center Cebu last June 24.
“Cebu is one of the most exciting destinations in the country today. With its unique history, heritage and culture, we saw that the Queen City of the South is the perfect location for New Era to expand as it reaches out to more Filipinos,” Beatrice S. Lim, New Era Philippines marketing director said.
And just in time for the opening of their ninth branch in the country, several activities were prepared. Hundreds of skateboarders went around Cebu raising their New Era flags to celebrate International Go Skateboarding Day last June 21.
The final round of the New Era Dance Crew was also held in Ayala. Three teams—The Exporterz, Synergy and Don Juan— battled each other on the dance floor. Don Juan was named the Grand Champion and won P50,000. The three finalists were each given New Era Caps, gift certificates and loot bags.
“We have always been proud in contributing to various activities that espouse the identity of New Era. We know that with these activities and the opening of our newest branch, we can continue to power more people to pursue their passion and fly their own flags,” Lim said. (PR)