FORD Philippines will hold a three-day test drive roadshow dubbed the “Ford Island Conquest” at SM City Bacolod North Parking Area from 11 a.m. to 9 p.m. on September 1 to 3.
This was announced Wednesday, August 30, in a press conference by EJ Francisco of Ford Philippines Communications and Dennis Piccio, branch manager of Ford Negros.
The Ford Island Conquest is Ford Philippines’ ultimate test drive experience that allows customers to test drive the Everest mid-size sports utility vehicle (SUV), EcoSport compact SUV, and the segment-defining Ranger pickup.
Car enthusiasts and interested buyers can enjoy the test drive arena that features an outdoor course with a water-wading drive-through to highlight key features and capabilities of the Everest and Ranger.
“Bacolod is a big car market in the Visayas region so we are very excited to bring our Ford Island Conquest after a series of successful rollouts in Luzon, Metro Manila, and just recently in Iloilo,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines.
“We look forward to seeing our customers in Bacolod experience our vehicles and avail of exclusive offers and privileges, which includes a chance to avail of a P100,000 cash discount for customers purchasing their vehicles at the event,” he added.
A mock-up Ford showroom will be set up at the Ford Island Conquest to allow opportunities for customers to learn more about Ford’s sales and after-sales services and special ownership packages.
Freebies await those who will register and participate in the activities while customers purchasing Ford vehicles can avail of cash discounts and financing deals at the three-day event.
Ford Negros opened in October 1999 in Singcang, Bacolod City and moved to its current location in Talisay City in March 2007 to serve customers with a bigger showroom service area. (CNC with reports from PR)