MILLENNIALS or Gen-Yums' love for food is no mystery. We can see it on every social media platform, with snaps tagged #foodporn, #onthetable, #nomnomnom and so on.
This is evident too, with the rise of the term “foodie” and the barrage of food parks that are popping here and there, even in places outside Metro Manila.
All these makes us ponder: What's the real buzz and how much #foodporn is really out there that drive millennials to go to these places?
Here are four simple and quick reasons why:
1. Convenient alternative to fast food: Sometimes, we do get sick of the same old food from fast food chains. Once in a while, we get hungry for something different. When we eat at food parks, we are getting unique alternatives to the standard menu selections.
2. It's an answer to a million dollar question. It's stunning how a very innocent question has evolved into one that is most difficult to answer, especially when it is directed at a big group of people. “Saan tayo kakaen? (Where are you going to eat?)” Well, the answer is always the same - “Kahit Saan (anywhere)” and wherever you go, it is the same. A food park is similar in layout to our school canteen or even a food court, admittedly more hip and cooler, with different stores and stalls providing various food choices. Whatever we are craving for, we most surely will find it here.
3. This format appeals to both local foodies and foodpreneurs: As young as we are, I know heaps of friends who want to become part of the local food landscape and enter the entrepreneurial arena. Thus, the rise of the food park business is a timely experimental playground as it gives small-scale businesses the venue to thrive and profit from a captive market setup with relatively lower costs.
4. Memorable Experiences: Not too much to ask, right? Aside from taking selfies and posting on social media, the Instagrammable experience is made even more memorable when we share it with our friends and loved ones. Food parks give us a very convenient venue for get-togethers.
So, on a scale of 1 to Panatang Makabayan, how Filipino millennial are you?
Stay Active until our next chat!
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