This is one action cam that I am quite interested in. Yes, the previous GoPro cams were quite compelling as well. This one though is, agreeably, quite a big leap forward. Panorama captures without having to stitch one frame to the next. Sure, the panos you get from the traditional way of capturing them is still different in terms of quality, but the simplicity and easy of use of it simply trumps the rest.
Watch their introductory video of it below.