EVERY Tuesday and Thursday for the entire month of October, the mall clinic of SM City Cebu will be converted into a Pink Room in support of Breast Cancer Awareness Month.

During these days, doctors from different hospitals and organizations will take turns in conducting free breast examinations, consultations, and counselling for shoppers from 3 to 6 p.m.

The Pink Room is designed for breast cancer survivors, their families and friends through the support of the ICanServe Foundation.

The foundation is an advocacy group that empowers and supports women with breast cancer and helps in the breast cancer awareness information drive.

The Pink Room is located at the second level of The Northwing (breastfeeding station/mall clinic).