THE Department of Tourism (DOT) fully supports the ongoing Sinulog Festival in Cebu City, Tourism Secretary Ace Durano told Sun.Star.

The tourism industry welcomed thousands of visitors for the ongoing celebration expected to translate to full bookings in hotels and resorts.

Click here for stories and updates on the Sinulog 2010 Festival.

Sinulog, which is celebrated annually, is one of the grandest festivals in the country.

According to Durano, the tourism department provides financial contribution to the festival yearly.

"DOT gives financial contribution to Miss Cebu and Sinulog Foundation for their various activities," said Durano.

Reena Elena "Reena" Malinao was crowned Miss Cebu 2010 and Kapamilya Star of the Night last week at the Waterfront Hotel and Casino.

Durano, a proud Cebuano, added that the aim of the celebration is to gather people together in worship.

"As a Cebuano, what is more important is the opportunity to worship and to thank the Almighty through the child Jesus. As long as all the merriment brings all the people together, Cebuanos and visitors, the events meet the objectives of our contribution," shared Durano.

"Pit senyor!" greets the tourism secretary to his fellow Cebuanos.

Activities ahead are:

January 18 (Monday) - 1 p.m. - Awarding Ceremonies, Cebu City Sports Center

January 22 (Friday) - 4 a.m. - "HUBO", "HUBO Mass" ritual at Basilica del Sto. Niño

January 30 (Saturday) - 1 p.m. - Awarding Ceremonies Photo Contest and Video Documentary Contest / Sinulog Short Film Festival

February 1 - Feb. 10 - Photo Exhibits "Winning Photos Sinulog '10" at SM City Cebu

The 30th year of the Sinulog festival features the theme "One Beat, One Dance, One Vision." (Kathrina Alvarez/Sunnex)