A luxury brand made accessible

Mercedez Benz GLA
Mercedez Benz GLA

ITS legacy, engineering, reliability, and class-leading features have catapulted Mercedes-Benz as among the best luxury car brands in the world.

Now, this luxury car is within reach as the Auto Nation Group Inc., the Philippine general distributor of Mercedes Benz automobiles, has tied up with Bank of the Philippine Islands (BPI) to offer down payments as low as P229,000.

“The normal requirement is 20 percent but with this program, they get to pay only 10 percent—still subject to bank approval—and a low interest rate of 24 percent for 60 months,” said Ritchell Selma, Global Star Motors Corp. general manager.

Those who avail of this promo will also get to enjoy free chattel mortgage and one-year insurance. Global Star is also offering an additional free shipment. Valid until June 10, this promo is applicable to the models under the brand’s new generation compact car (NGCC) range--the GLA, B-Class, and CLA, and to the GLC-Class, a compact luxury SUV.

The B-Class is small, stylish, and sporty for those on-the-go. The seductively engineered CLA is a compact executive car that is modern yet boasts of user-friendly technology. The GLA is a showcase of passion and versatility in the form of a compact SUV, while the GLC is a mid-size SUV, which favors modern aesthetics over the classic off-road look yet still has off-road capabilities.

Selma said that these four models drove up their business last year, with the bulk of total units sold nationwide belonging to the NGCC and GLC variants. In Visayas and Mindanao, the SUVs make up 50 percent of the total sales.

“Mercedes-Benz used to be considered an old man’s car but now, it caters to various lifestyles. We are really trying to tap more buyers from different market segments.

That is why we also hold service caravans every quarter, as well as regular sales caravans in key cities,” added Selma.

Since it opened in Cebu in 2015, Mercedez-Benz has sold 400 units. For this year alone, 344 units have been sold in all four dealerships in the country. (Cassandra C. Poculan)

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