IT WAS a fun-filled afternoon for the babies and their parents during the Davao City leg of the Pampers Baby Dance Party on June 23, 2018 at the Gymboree Davao.
"We’re very excited to be spreading the #GoGalaw movement across the country. After the success of our Manila launch, we want more and more babies all over the Philippines to experience the freedom of movement a less lawlaw diaper can bring,” Adie Villegas, Pampers communications manager, said.
Recently, Pampers rolled out its new Pampers Baby Dry with magic gel channels that lessens sogginess or lawlaw. The magic gel, which is placed in three channels of the diaper, has better absorbing property allowing it to absorb more wetness.
"What it does is it distributes wetness evenly so therefore there is less lawlaw, so babies can go galaw," Villegas said.
She said the new diapers will be much more comfortable for the baby.
"The diaper is less bulky and allows the baby to move freely, which is best for their development. They will be able to learn more about the world around them," Villegas said.
As a means to allow the parents and their babies experience the new diapers, Pampers staged the Pampers Baby Dance Party in Manila, Cebu, and Davao City.
Dressed in the cutest costumes, babies, and moms, some with dads, danced to the Pampers Go Galaw Jingle. The upbeat song highlights how babies can go galaw in a less lawlaw diaper, thanks to the new Pampers Baby Dry. Babies swayed joyfully to the music, showing their newly acquired dancing skills to their moms.
The new Pampers Baby Dry diapers was better understood by the parents as they watched their babies move around freely and without any difficulty while wearing diapers that fit snugly and do not hamper active babies’ movement.
The new Pampers Baby Dry is available in the market with sizes ranging from new born to XXL.