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Monday, December 17, 2018

Iloilo City gov’t, partners help MSMEs grow digital

THE Iloilo City Government in partnership with Department of Trade and Industry (DTI), Philippine Chamber of Commerce and Industry (PCCI) Iloilo Chapter, and Globe Telecom gathered some of the country’s trade and commerce experts to help micro, small, and medium-enterprises (MSMEs) to grow their business in today’s digital world.

Current and aspiring entrepreneurs were made ready to learn more about their business through talks and demos by the speakers during Globe myBusiness Academy event at SM City Iloilo Northpoint Activity Center June 28.

Mayor Jose Espinosa III, in his welcome speech, highlighted the importance of future proofing Ilonggo businesses through the use of customer advocacy, and offline and online tools.

“This project aims to aid you in choosing the right business that fits you in the most possible way. It provides essential tools to further boost your business and provide you ease in life. It can also provide you the aid you need to be future-proof,” Espinosa said.

“The idea of technology and business is not irrelevant, but they are more of a cohesive unit to work with, it is an ingenious way of creating a successful business,” he added.

The mayor spearheaded the ceremonial handshake which officially signaled the start of a digital business city.

Renowned motivational speaker Francis Kong helped Ilonggo business owners prepare their businesses for growth and success through innovation.

PCCI Iloilo president lawyer Jobert Peñaflorida shared his experiences as a “digiprenuer,” and how businesses can help and benefit by embracing the digital world.

Michelle Leong of Lifesprings/1010 Life talked about creating the proper mindset for progress through entrepreneurship, innovation and collaboration.

Roby Rivera from Globe myBusiness talked about digital marketing, and the new ways to market products and services for business owners.

Aside from the speakers, the event also showcased several exhibitors from DTI, LGU, Bank of the Philippine Islands (BPI) Ka-Negosyo, Lazada, Lezeth Food Products, Abby’s Chicharon, Jankrist Footwear Enterprise, Scherz Indigenous Crafts Creation, and Globe Telecom.

Exhibitors offered consultations to help Ilonggo business owners become better adopters of digital world and sold their products at special rates to the attendees. (PR)


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