More than just a cup of coffee

KAGAY-ANONS are in for a tasty treat as Davao's homegrown coffee shop, Blugré, has opened its second branch in Cagayan de Oro City at Limketkai Center, making it accessible for downtown coffee lovers.

Blugré, first established in June 1998, is a global brand famous for its signature drink, the Durian Coffeeccino, a hot cappuccino concoction that perfectly blends espresso with the durian fruit.

Said drink was dubbed as “The King of all Coffees,” with durian being called as the king of all fruits.

“It’s always a different concept when you're talking about durian coffee because it’s homegrown, something that you're very proud of as a Filipino. That is actually a Filipino brand. It’s not anymore a Mindanao brand, it’s a Philippine brand. So we go local and we introduce it into the market,” Darren Dela, Business and People Development manager of Blugré Coffee, said.

Ruby Sinday, the franchisee of Blugré Limketkai Mall, said when she planned to start a coffee shop business in Cagayan de Oro, she immediately decided to franchise Blugré as she grew up knowing the brand.

“Taga Davao man ko so I know kung unsa sya na brand (I'm from Davao so I know what kind of brand Blugré is). Well-known sya sa (Its well-known in) Davao. I practically grew up with Blugré, 1998 pa sya nag start (it started in 1998). So I knew it since 1998,” Sinday said.

“It is one of my favorite coffee shops even before the big coffee shops entered Davao. So when we decided to put up a coffee shop business, and since we also know the owners, we just asked them and they helped us put this up,” she added.

Now that Blugré is in the city's downtown area, Dela said friends, family and people who work the night shift will have a new place to hangout.

“We would like to make them feel very comfortable in this place,” Dela said.

The business and people development manager also mentioned that they also incorporated a new concept of the coffee shop which started in 2016, the Blugré Nights.

“We actually added one concept which is the Blugré Nights. We launched it together with wines and spirit plus our original pika-pika products. That's to match our coffee in the morning all the way after 6, with wine in the evening. So from coffee to wine,” Dela said.

“In Blugré, we're offering more than just a cup of coffee,” he added.

Apart from the its signature drink, Durian Coffeeccino, Blugré also has other tasty products in their menu like their Durian De Leche Cheese Cake, Choco Torte with Cream Sauce, Chicken Pesto, Sliced Hungarian, Chicken Enchilada, Durian Bar, Durian Arctic Blast, Choco Loco, and among others.

They also have a new product, which is named after our current president Rodrigo Duterte, the Duter Tea, a drink consists of durian and matcha tea.

“It’s more than the usual, that's why it creates a lifestyle. Blugré is a new lifestyle coffee shop in Cagayan,” Dela said.

Their first branch in Cagayan de Oro City is located in the uptown area, in Business Park Pueblo De Oro.

Dela said, after opening its second branch in the said city, Blugré will expand its business in Laguna and General Santos City. He added that by next year, Blugré will have a branch in Cebu City.

“I believe that coffee is now a signature experience, people want something out from not just drinking coffee but a real customer service. That's why Blugré will always be part of something bigger, a celebration of life,” Dela said.

“It’s innovation, its celebrating life more, and impacting more people's lives,” he added.


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