Wednesday, April 24, 2019

Mercado: Yeng Guiao finds a Patron

FORMER congressman Yeng Guiao’s political fortune has been slipping away after his disastrous defeat by now Representative Jon Lazatin, son of the Lion King.

Yeng was reported to join the next contest for the first district, not under the blessing of Pampanga’s first family. He has discovered a billionaire patron called most valuable player (MVP). The man is known as a master dealer, Guiao’s trump card.

Words spread around that with his patron’s war chest, other rivals will lag behind in a race where an extra fuel in the tank decides the outcome.

The vaunted billionaire’s largesse is a canard and is part of a propaganda which nobody denies, says a rival camp.” He is a businessman, not a gambler.”

MVP, in picking up Guiao’s dwindling sports-political career has made him head coach of NLEX basketball team, hoping this would raise the Coach’s Philippine Basketball Association (PBA) winning record as well as to regain his political stock in the first district.

Nothing has happened to achieve the twin goals. The NLEX had fallen to bad times and never reached the finals. But the Coach was born with a lucky streak.

Recently he was appointed coach to the national team in the ASEAN games thru the endorsement of MVP. Here Guiao will have enormous TV exposure that will boost his popularity ratings among Pampango basketball addicts.

MVP’s greatness lies in building up people. He has put Guiao in the limelight. Yeng’s performance in Indonesia is priceless PR investment including funding support from his new patron. One way to help Guiao retake the district certainly calls for a deal maker’s job.


While MVP support to Guiao may disturb the rivals, all believe it will be boon to their respectve candidacy. Guiao will be using MVP resources to get votes in Mabalacat and Angeles. Yeng comes from Magalang where the Lion King has never lost a fight.

From early prognosis, Angeles City will not go for Guiao. Two native sons, by history and legacy, share a Torren’s Title for its political possession. Edgardo Pamintuan, then the political maverick of the era, broke tradition by his conquest of power giants Rafael Lazatin and Francisco Nepomuceno.

How Pamintuan broke the Dons’ backs is a retelling of legend.

There are a few ways for Yeng Guiao to be elected congressman again.

No.1. - become a permanent resident of Angeles City

No.2. - win at least the remaining Conferences of the PBA

No 3. - get the blessing of Speaker GMA


The State of the City address of CSF Mayor Edwin Santiago is the longest and most comprehensive among all Region 3 cities. The success of most of his PR efforts are due to the combined initiatives of Ching Pangilinan (print) and Boy Santiago (broadcast) as guided by the low profile thinkers-strategists in his office, Jay Pelayo, the hottest city councilor prospect of Angeles resembles the Duke of Cambridge in many profiles.

Both made it to the top.


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