TOP property developer Camella Communities posted record growth of 65 percent in its sales force last year, a trend that shows all indication of spilling over into 2010.

The boost in its sales force is attributed to the developer's reputable image and standing, being part of the family of Vista Land & Lifescapes, the largest homebuilder in the country.

It is also known for its landmark developments that are unmatched in the city's real estate industry, making them the No. 1 choice of homebuyers.

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Camella welcomed the influx of new real estate agents into its growing team by giving them training to enhance their skills in leadership, salesmanship, personality development, and selling techniques. More training was conducted for new agents in January alone.

The masterplan developer intends to cultivate the capabilities of these new agents to become excellent business directors like Camella's recent top sales performers namely Teresita Gonzaga of the Excel Group, Farrah Lopez of PCPI, Connie Vergara of TVG Realty and Lisa Saa of LSS.

As one of Camella's top brokers, Gonzaga set smart goals to motivate her to become the best in the field.

"There will be times that you may lose focus, hence setting goals is important. We should also keep ourselves relevant by acquiring skills on new selling techniques, keeping abreast of current market trends and other factors affecting the industry," Gonzaga said.

Vergara attested to the importance of having a network to become an effective broker.

"Having a wide network definitely helps maintain your sales momentum. To become a top broker, you also need to work smartly and persevere beyond the limits of time and whatever challenge you face on a daily basis," she said.

These top brokers attested to Camella Communities as the top choice of agents when selecting a real estate company.

Lopez said Camella is popular because the company gives them opportunities to improve themselves and enhance their skills, as well as means to help them achieve their sales production.

"With Camella, we don't just sell the projects, we are a family. When we sell Camella, there is excitement and a great sense of fulfillment when we close a deal," shared Lopez.

Saa added that "Camella's reputation and the quality of its projects are key factors that drive us to achieve sales targets."

"The product value, territorial advantage, and value for money of Camella's projects are unmatched. The buyer is assured of all of these when they choose to own a Camella property. These motivate us to step up our sales performance, which translates to higher sales production," Vergara said.

Its growing sales force is a welcome development for Camella as it starts 2010 with plans of infusing an investment of almost a billion pesos into the real estate industry in Davao. Early this year, it has already announced plans for new and massive developments and expansion programs that will surely ignite the industry.