IT was chilly and rainy when we visited Manila to get a preview of Seda Hotels before the brand opens its new property in Cebu. However, the dismal weather was completely outshined by the cozy reception by the Seda Hotels team for this familiarization trip, starting with Frances Alfafara, director of sales and marketing of Seda Ayala Center Cebu. Frances is always pretty and pleasant even if the rest of us (or maybe just me) were still bleary-eyed from an early day to fly out to Manila.
Genny Puno, communications manager of Seda Hotels, had a big smile and genuine excitement to be with our group the moment we checked in. In the evening, over a delicious spread of Spanish food at the Straight Up bar in the hotel’s top floor, we caught up with Frances, Genny and senior group general manager Andrea Mastellone, who shared his insights on what makes the Seda brand different from the rest.
“People feel more at home here because of the service,” said Andrea. “We combine Filipino hospitality with efficient operations. Seda is a Filipino brand that is at par with international ones.”
“Filipino hospitality is more heartfelt, natural, and sincere,” added Frances. “You feel like part of the family the day you arrive.”
Seda is well on track with its plan to have 6,000 rooms nationwide by 2020, with nine properties so far in BGC Taguig, Quezon City, Laguna, Palawan, Iloilo, Davao, Cagayan de Oro, Bacolod and Seda Ayala Center Cebu.
The rain started soon after we got into the hotel pickup van to proceed to Seda Hotel BGC. Of course, it stopped when we were on the plane waiting to take off back to Cebu. After the smooth, cozy experience that comes with Seda Hotels, we’re all the more eager to see Seda opening here any day now. Cebu is twice as lucky, because we’re getting another Seda next year in the Central Bloc of IT Park.