Kia tops J.D. Power’s sales satisfaction index

KOREAN automaker Kia, distributed locally by Columbian Autocar Corporation, posted the highest sales satisfaction level in the country, according to the latest sales satisfaction index study of research and consulting services firm J.D. Power.

The J.D. Power 2018 Philippines Sales Satisfaction Index (SSI) study showed that Kia finished ahead of the industry and bested out other automotive brands with an overall score of 842.

Moreover, the survey also revealed that Kia bagged the highest Power Circle Ranking for Consumers at 5 Circles, proving that Kia sales practices are among the best in the Philippine automotive market.

This year’s SSI study is based on responses from 2,072 new-vehicle owners who purchased their vehicle between August 2017 and May 2018 and was fielded between February and July 2018.

Meanwhile, apart from ranking the automotive brands, the comprehensive study also revealed that more young buyers aged 29 years old below are incorporating both online and offline experiences—like actually visiting dealerships—into their car-buying experience.

The SSI study reported that when searching for a vehicle, nearly 60 percent of younger shoppers


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