WATERFRONT Cebu City Hotel and Casino continues to battle against breast cancer as the hotel joins ICanServe Foundation and the rest of the world with its “Waterfront Goes Pink” campaign—a month long initiative to raise both awareness and funds in the fight against the most prevalent cancer today.

Essential to the hotel’s corporate social responsibility, it encourages everyone to make a difference through participating and engaging in humanitarian acts.

Together with ICanServe Foundation, Inc., Oro China and ClothesforLife, Waterfront Cebu City Hotel and Casino presents “Pink Exodus: The First Pink Charity Ball” featuring the collections of Cebu’s very own Philipp Tampus. The show will be held at the hotel’s Pacific Grand Ballroom tonight, and will be directed by Mark Anton Masa. For P2,500, one not only gets to enjoy a night of glamor and sumptuous food but also gets to help as all proceeds for this event will benefit ICanServe Foundation.

Waterfront Cebu City Hotel and Casino also offers “Pink Promotions” for the whole month of October.

The Pink October Room promotion dubbed “Pink Escape” starts from P4,000 nett for Standard Room Single Occupancy. This includes a night room accommodation with buffet breakfast at UNO and a P100 donation to ICanServe Foundation per room, per night. Checked-in guests get to enjoy High Tea at the Lobby Lounge between 2 to 5 p.m., per room per night and complimentary use of the gym which is open for 24 hours (with steam room and sauna), WiFi in all Guest Rooms, use of the swimming pool and Shuttle Service from the hotel to SM City Cebu and Ayala Center Cebu. The Lobby Lounge also offers “A Pink Affair” where one gets to enjoy luscious pink pastry delights paired with his choice of tea of coffee for only P399 nett from 2 to 5 p.m.

In full support of the Breast Cancer Awareness Month, the hotel will also hold a forum for its employees on Oct. 4, still in cooperation with ICanServe Foundation.

ICanServe Foundation Inc., formerly known as the Information on Breast Cancer and Other Services, is a non-stock, non-profit organization that advocates early breast cancer detection through breast self-examination. Its mission is to arm women with breast care health and breast cancer information so they can make informed decisions about their health. It also provides access to special services that will help the breast cancer survivor recover and heal more effectively. PR